Marketing is an expense if it doesn't produce a profitable response. Otherwise, it's an investment and your goal should always be to create the most compelling copy to gain the highest response. Here are the 11 motivators I use in all of my insurance marketing copy that can help you get the greatest response. 1. Stories [...]
Yesterday, my mastermind friend, Russ Lowry and I were talking about our upcoming webinar interview with Ethan Kap. As we discussed some of the points that have helped us get the most freedom from our agencies, I brought up the mail. I said to Russ, “I wonder how many agents still open their agency’s mail?” [...]
Hi Everyone! Hope you got fired up from yesterday's webinar. It was full of strategies to implement that can make our agencies more profitable this year. However, these strategies don't produce anything unless Massive Action follows. The replay is up and if you're serious about growing your business, I suggest you watch it again. Take [...]
I recently read an article about one of my favorite bands from the 80’s Van Halen, and it made me think about a few methods I’ve put in place in my agency and the questions I receive about them. First, if you are too young to know who Val Halen is, I’m very sorry, go [...]
One thing I have found after speaking with hundreds of agents the last few years is, setting goals isn’t a problem, heck even getting systems into place isn’t too hard for most of you. The biggest challenge is overcoming fear. Before you get too defensive, I’m not talking about being personally afraid, it’s more of [...]
There is a lot of hype getting pumped into the insurance world about online marketing. Some of these “cutting edge” marketing systems have delivered results for few and most agents who have bought into these systems are watching their money burn before their very eyes. Believe me, I know. I made this mistake and am [...]
Unless you have been living under a rock for the past year either your wife, girlfriend or 9 of 10 females you know have read the Twilight series. For the boys reading this post it's a romantic series about Vampires much the same as the True Blood series on HBO. So you are asking what [...]